When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There is 1 module in this course
Most great ideas never become commercial successes — and the odds of turning an invention into a profitable business are statistically worse than winning the lottery. This course reframes the innovation challenge with a counterintuitive insight: the biggest barriers to innovation are not cultural or psychological, but structural.
Learners will explore the five key internal barriers that prevent inventions from reaching the marketplace — super specialization, inflexible operations, insufficient resources, regulatory constraints, and limited market access — and discover proven strategies to overcome each one. Through real-world case studies from IBM, Motorola, Texas Instruments, and others, learners will understand why even well-funded, well-intentioned companies fail to commercialize their best ideas, and what it takes to break through the structural resistance that stands between innovation and market success.
Most great ideas never become commercial successes — and the odds of turning an invention into a profitable business are statistically worse than winning the lottery. This course reframes the innovation challenge with a counterintuitive insight: the biggest barriers to innovation are not cultural or psychological, but structural.
Learners will explore the five key internal barriers that prevent inventions from reaching the marketplace — super specialization, inflexible operations, insufficient resources, regulatory constraints, and limited market access — and discover proven strategies to overcome each one. Through real-world case studies from IBM, Motorola, Texas Instruments, and others, learners will understand why even well-funded, well-intentioned companies fail to commercialize their best ideas, and what it takes to break through the structural resistance that stands between innovation and market success.
What's included
14 videos1 assignment
Show info about module content
14 videos•Total 68 minutes
Why is it Hard to Innovate - 01•5 minutes
Why is it Hard to Innovate - 02•11 minutes
Why is it Hard to Innovate - 03•6 minutes
Why is it Hard to Innovate - 04•3 minutes
Why is it Hard to Innovate - 05•3 minutes
Why is it Hard to Innovate - 06•4 minutes
Why is it Hard to Innovate - 07•2 minutes
Why is it Hard to Innovate - 08•4 minutes
Why is it Hard to Innovate - 09•5 minutes
Why is it Hard to Innovate - 10•4 minutes
Why is it Hard to Innovate - 11•6 minutes
Why is it Hard to Innovate - 12•6 minutes
Why is it Hard to Innovate - 13•7 minutes
Why is it Hard to Innovate - 14•3 minutes
1 assignment•Total 30 minutes
Why is it Hard to Innovate Assessment•30 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges. A leader in innovative teaching and learning, KSU is making an impact across the region, the nation and around the world. As the third largest university in the state of Georgia, Kennesaw State has nearly 45,000 students enrolled in over 180 undergraduate, master’s, doctoral degree and certificate programs.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.