University of Pennsylvania
Business Analytics Specialization
University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

207,898 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.6

(16,776 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(16,776 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 114 hours

What you'll learn

Skills you'll gain

Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Descriptive Analytics
Category: Customer Analysis
Category: Customer Insights
Category: Regression Analysis
Category: Analytics
Category: Data Collection
Category: Consumer Behaviour
Category: Market Research
Category: Business Analytics
Category: Process Optimization
Category: Marketing Analytics
Operations Analytics

Operations Analytics

Course 212 hours

What you'll learn

Skills you'll gain

Category: Simulation and Simulation Software
Category: Forecasting
Category: Decision Making
Category: Business Modeling
Category: Excel Formulas
Category: Data Analysis
Category: Business Analytics
Category: Operations Management
Category: Demand Planning
Category: Operational Analysis
Category: Analytics
Category: Descriptive Analytics
Category: Inventory and Warehousing
Category: Process Optimization
Category: Data-Driven Decision-Making
Category: Risk Analysis
Category: Predictive Analytics
Category: Business Operations
Category: Strategic Decision-Making
Category: Supply Chain Planning
People Analytics

People Analytics

Course 310 hours

What you'll learn

Skills you'll gain

Category: People Analytics
Category: Organizational Effectiveness
Category: Performance Analysis
Category: Analytics
Category: Talent Management
Category: Network Analysis
Category: Predictive Analytics
Category: Employee Retention
Category: Performance Management
Category: Performance Measurement
Category: Human Capital
Category: Human Resource Strategy
Category: Collaboration
Category: Workforce Management
Category: Human Resources
Category: Data-Driven Decision-Making
Category: Data Analysis
Category: Employee Performance Management
Accounting Analytics

Accounting Analytics

Course 411 hours

What you'll learn

Skills you'll gain

Category: Performance Measurement
Category: Financial Forecasting
Category: Fraud detection
Category: Financial Statement Analysis
Category: Financial Analysis
Category: Predictive Analytics
Category: Auditing
Category: Corporate Strategy
Category: Finance
Category: Analytics
Category: Advanced Analytics
Category: Management Accounting
Category: Financial Data
Category: Balance Sheet
Category: Corporate Finance
Category: Financial Accounting
Category: Business Metrics
Category: Operational Analysis
Category: Accounting
Category: Process Optimization
Business Analytics Capstone

Business Analytics Capstone

Course 515 hours

What you'll learn

Skills you'll gain

Category: Digital Advertising
Category: Data-Driven Decision-Making
Category: Operations
Category: Performance Measurement
Category: Operational Efficiency
Category: Data Analysis
Category: Advertising
Category: Problem Management
Category: Business Planning
Category: Presentations
Category: Peer Review
Category: Marketing
Category: Strategic Decision-Making
Category: Business Strategies
Category: Business Analytics
Category: Marketing Strategies
Category: Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Noah Gans
University of Pennsylvania
1 Course127,636 learners
Sergei Savin
University of Pennsylvania
2 Courses176,504 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions