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Digital Marketing with Canva Specialization

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Coursera

Digital Marketing with Canva Specialization

Complete Canva Digital Marketing Toolkit.

Create professional social media visuals with Canva and optimize content with data-driven strategies

Hurix Digital
LearningMate
Chaitra Deshpande

Instructors: Hurix Digital

4,290 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject

from 6,237 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 6,237 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create professional visual content across all formats including social media, video, presentations, and web pages.

  • Apply design principles and brand consistency while using Canva's complete feature set from templates to animations.

  • Develop strategic content workflows from storyboarding and mind mapping through production to publication.

Details to know

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Taught in English
Recently updated!

January 2026

91%

of learners achieved a positive career outcome

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Specialization - 11 course series

Craft Canva Tiles

Craft Canva Tiles

Course 1, 1 hour

What you'll learn

  • Write engaging copy and design professional, on-brand visuals for social media using templates in Canva to produce ready-to-publish content.

Skills you'll gain

Category: Content Creation
Category: Canva (Software)
Category: Social Media Content
Category: Graphic and Visual Design
Category: Build Tools
Category: Social Media Marketing
Category: Visual Storytelling
Category: Time Management
Category: Social Impact
Category: Branding
Category: Copywriting
Category: Storytelling
Category: Instagram
Category: Brand Strategy
Category: Social Media
Category: Social Work
Category: Software Development Tools
Design Engaging Social Media Visuals Fast

Design Engaging Social Media Visuals Fast

Course 2, 2 hours

What you'll learn

  • Platform-specific image dimensions are critical for professional content presentation and avoiding cropping issues that damage brand perception.

  • Brand guideline consistency across social platforms builds recognition and trust, making adherence to color, font, and logo standards essential.

  • Design tool proficiency with templates and export settings streamlines content creation workflows and ensures repeatable quality.

  • Technical specifications and creative application work together –both dimensions and design principles creates professional social media contents.

Skills you'll gain

Category: Graphic Design
Category: Branding
Category: Image Quality
Category: Social Media Marketing
Category: Digital Design
Category: Technical Standard
Category: Social Media Content
Category: Canva (Software)
Category: Instagram
Category: Graphic and Visual Design Software
Category: Content Optimization
Category: Design Specifications
Category: Graphic and Visual Design
Category: Facebook
Category: Style Guides
Category: Creative Design
Category: Social Media
Create Viral Content: Track & Revise

Create Viral Content: Track & Revise

Course 3, 1 hour

What you'll learn

  • Successful viral content combines strategic visual design with systematic performance tracking rather than relying on creative intuition alone

  • Platform-specific optimization and brand consistency are critical technical foundations that enable creative content to achieve maximum reach and eng

  • Data-driven iteration through performance metrics creates sustainable content improvement cycles that consistently outperform onetime creative effort

  • The most effective content creators treat each post as both a creative expression and a measurable experiment in audience engagement.

Skills you'll gain

Category: Performance Analysis
Category: Content Optimization
Category: Graphic and Visual Design
Category: Workflow Management
Category: Social Media Management
Category: Content Creation
Category: Performance Measurement
Category: Key Performance Indicators (KPIs)
Category: Performance Improvement
Category: Social Media Content
Category: Driving engagement
Category: Video Production
Category: Digital Publishing
Category: Graphic and Visual Design Software
Category: Content Development and Management
Category: Post-Production
Category: Video Editing
Category: Branding
Get Started with Canva

Get Started with Canva

Course 4, 2 hours

What you'll learn

  • Learn to use various features available on Canva

  • Learn to create an animated video on Canva from scratch

  • Showcase this hands-on experience in an interview

Skills you'll gain

Category: Canva (Software)
Category: Multimedia
Category: Graphic and Visual Design Software
Category: Marketing
Category: Video Production
Category: Graphic Design
Category: Animations
Category: Design
Category: Graphics Software

What you'll learn

  • Use Features in Canva

  • Create Six Social Media Visuals

  • Prepare these visuals for publishing

Skills you'll gain

Category: Content Creation
Category: Dashboard
Category: Social Media
Category: Facebook
Category: Social Media Content
Category: Social Media Marketing
Category: Digital Marketing
Category: Marketing Materials
Category: Instagram
Category: Graphic Design
Category: Brand Management
Use Canva to Create Social Media Marketing Designs

Use Canva to Create Social Media Marketing Designs

Course 6, 2 hours

What you'll learn

  • Use features in Canva

  • Use design tools to create a social media graphic

  • Prepare a graphic for publishing

Skills you'll gain

Category: Graphic Design
Category: Social Media
Category: Canva (Software)
Category: Marketing
Category: Color Matching
Category: Design Elements And Principles
Category: Social Media Marketing
Category: Graphic and Visual Design
Category: Content Creation
Category: Social Media Content
Category: Design Software
Category: Dashboard
Category: Branding
Category: Style Guides
Category: Marketing Materials
Category: Marketing Design
How to create presentations using Canva

How to create presentations using Canva

Course 7, 1 hour

What you'll learn

  • Learn what Canva is and how to use it.

  • Learn how to make professional presentations to elevate your value as an employee and/or student.

Skills you'll gain

Category: Canva (Software)
Category: Multimedia
Category: Graphical Tools
Category: Graphic Design
Category: Visual Design
Create a Promotional Video using Canva

Create a Promotional Video using Canva

Course 8, 2 hours

What you'll learn

  • Learn to create a Promotional Video

  • Learn to create the Script for the Promotional Video

  • Learn to make the video more appealing using video backgrounds, fonts, images and animations

Skills you'll gain

Category: Social Media Marketing
Category: Content Creation
Category: Social Media Content
Category: Copywriting
Category: Multimedia
Category: Driving engagement
Category: Canva (Software)
Category: Product Promotion
Category: Animations
Category: Video Production
Category: Marketing
Category: Selling Techniques
Category: Promotional Strategies
Category: Value Propositions
Category: Promotional Materials
Category: Customer Engagement

What you'll learn

  • Use Features in Canva

  • Create Desktop and Mobile-friendly webpages

  • Prepare these websites for publishing with Canva URL or URL shorteners

Skills you'll gain

Category: Canva (Software)
Category: Design Software
Category: Web Content
Category: Graphic Design
Category: Web Presence
Category: Responsive Web Design
Category: Social Media
Category: User Accounts
Category: Web Design
Category: Business
Category: Web Design and Development
Category: Graphic and Visual Design Software
Use Canva to Create an Interactive Mind Map

Use Canva to Create an Interactive Mind Map

Course 10, 2 hours

What you'll learn

  • Set up a mind map in the Canva workspace.

  • Incorporate graphics, colors and text in a Canva mind map.

  • Incorporate video, sound, web links into a mind map in Canva.

Skills you'll gain

Category: Visual Design
Category: Canva (Software)
Category: Data Visualization
Category: Marketing
Category: Interactive Data Visualization
Category: Design Elements And Principles
Category: Diagram Design
Category: Data Sharing
Category: Multimedia
Category: Color Theory
Category: Brainstorming
Category: Communication
Category: Drive Engagement
Category: Visual Storytelling
Category: Graphic Design
Category: Marketing Design
Create a Storyboard in Canva

Create a Storyboard in Canva

Course 11, 1 hour

What you'll learn

  • Develop a new storyboard template using Canva

  • Apply graphic design and narrative writing skills to your Canva storyboard template

  • Add images to your Storyboard in Canva to create a visual experience

Skills you'll gain

Category: Canva (Software)
Category: Storyboarding
Category: Storytelling
Category: Animations
Category: Presentations
Category: Graphic Design
Category: Motion Graphics
Category: Dashboard
Category: Visual Storytelling
Category: Marketing
Category: Marketing Collateral
Category: Business
Category: Marketing Design
Category: Content Creation
Category: User Accounts

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Hurix Digital
443 Courses48,541 learners
LearningMate
275 Courses26,769 learners
Chaitra Deshpande
13 Courses209,580 learners

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Coursera

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