Examine the evolution of digital marketing trends and their influence on consumer behavior.

Discover innovative digital tools and platforms transforming marketing strategies.

Discover how to incorporate the latest trends in digital marketing approach.

Evaluate upcoming trends in digital marketing and prepare strategies to adapt.

Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.

Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.

Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.

Describe the role of social listening in customer engagement

List various social listening tools and their uses

Develop effective social listening strategies

Apply social listening strategies to real-world scenarios

Describe the principles of Generative AI and its role in social media to integrate AI into content and strategy.

Use ChatGPT and Canva AI to create personalized content and visuals for diverse audiences.

Create AI-driven workflows to ensure authenticity, save time, and scale social media impact.

Analyze trends with tools like Google Trends to produce timely, engaging content.

Create a Wix account and website

Design a logo, social media post and video

Manage your website's SEO

Learn how to built your social media presence for your small business

Establish your audience and learn how you can reach them

Create a style guide template for branding.

Create a simple logo using style guide elements.

Create a branded business card template.

Understand the importance of GenAI I in digital marketing and e-commerce analytics.

Analyze key indicators for digital marketing and e-commerce.

Consider the potential benefits of using GenAI in your professional activities.