Madecraft

Demystifying Company Culture

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Madecraft

Demystifying Company Culture

Madecraft

Instructor: Madecraft

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify what truly drives company culture and avoid the common myths that hold organizations back.

  • Build and administer a climate survey to measure employee engagement with confidence.

  • Turn survey findings into a 90-day action plan that creates lasting cultural change.

Details to know

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Recently updated!

April 2026

Assessments

6 assignments¹

AI Graded see disclaimer
Taught in English

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Build your subject-matter expertise

This course is part of the Collaboration for the Modern Workplace Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 6 modules in this course

Most organizations know they need a great company culture, but without a clear understanding of what it actually means, they end up investing time and money in things that simply don't move the needle. In this module, you'll challenge the assumptions that keep organizations stuck, define company culture through measurable metrics, and identify the critical role employee engagement plays so you can build a solid foundation for lasting change.

What's included

5 videos1 assignment

Knowing your organization needs a stronger culture is one thing — knowing exactly where you stand and what to fix is another challenge entirely. In this module, you'll build and deploy a climate survey from the ground up, collect and organize responses with integrity, and calculate your organization's employee engagement rate so you can identify your biggest opportunities for improvement with confidence.

What's included

5 videos1 assignment

Collecting your climate survey data is only half the work — what you do with it determines whether your organization actually changes. In this module, you'll move from raw results to a focused action plan, identify the right initiatives to address your lowest-scoring areas, and build and deliver a presentation that earns buy-in from both leadership and employees so your organization is ready to move forward together.

What's included

4 videos1 assignment

Announcing your initiatives is the moment employees start watching — and what happens in the first 90 days either builds or breaks the trust you've worked hard to earn. In this module, you'll establish the habits and systems that keep your organization accountable, create a steady rhythm of communication that keeps employees informed and invested, embed employee engagement into the performance expectations of your management team, and develop the flexibility to adapt when your best-laid plans need to change.

What's included

4 videos1 assignment

The first 90 days establish momentum, but what comes after determines whether that momentum becomes lasting cultural change. In this module, you'll build the measurement habits, refinement instincts, and personal sustainability strategies that keep your organization's engagement work moving forward quarter after quarter — so that culture improvement becomes an ongoing practice, not a one-time project.

What's included

3 videos1 assignment

You've done the work — and now it's time to carry it forward. Great company culture isn't a destination you arrive at; it's a practice you sustain. In this conclusion, you'll consolidate everything you've built across the course, receive a curated set of resources to support your continued growth, and leave with the clarity, confidence, and community connections needed to keep making your organization a better place — for your people, your customers, and yourself.

What's included

1 video1 assignment

Earn a career certificate

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Instructor

Madecraft
Madecraft
3 Courses168 learners

Offered by

Madecraft

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.